We connect with and move government decision makers, third party stakeholders, and both mainstream and ethnic media
Jaskaran Sandhu is one of Canada's top political and community organizers, with deep experience in public affairs and public relations.
A successful campaigner across all levels of government and the political spectrum, Jaskaran brings a unique perspective to government, stakeholder, and media relations.
A lawyer by training, he has served as the Senior Advisor to Brampton's Office of the Mayor, as the Executive Director of the World Sikh Organization of Canada, and as a Senior Consultant at a national public affairs agency before launching State. Jaskaran is also the co-founder of Baaz, a digital news outlet of record for the global Sikh and Punjabi communities.
A panelist on NEWSTALK1010 and CANDALAND's The Backbench, as well as a regular commentator on CTV, CBC, and ethnic media platforms, Jaskaran is a sought-after expert on current political affairs with op-eds also appearing in various print outlets such as the Washington Post and the Toronto Star.
State is a full service public affairs and public relations agency
First we develop a sound strategy, then we deploy thoughtful tactics to deliver on your public affairs and relations objectives
Public Affairs
Do not make the mistake of believing government relations is just about who you know.
Influencing decision-makers is about understanding their mandates, shaping your advocacy narrative to the current political context, and equipping government contacts with actionable insights.
From developers working with city halls, to suppliers looking to speak to Queen's Park about procurement, to non-profits that wish to nudge Ottawa on an important cause, State ensures your approach is grounded in a thoughtful engagement plan and a clear message so that critical perspectives from those impacted by government decisions are not ignored.
Public Relations
We use public relations to bolster public affairs objectives, shape opinion, mitigate risks, and generate goodwill and recognition.
State ensures your refined message reaches targetted audiences in the right places. One size does not fit all, especially in the incredibly diverse 905.
Our understanding of both the mainstream and ethnic media markets provides you the reassurance that your message is being heard on every medium.
Whether it is micro-influencers or national outlets, we lead with a strategic approach and draft compelling narratives to execute influential campaigns.
Stakeholder
Engagement
Third-party stakeholders play an integral part in determining the success of your government and media relations efforts.
Community, industry, and political stakeholders if activated and made to feel part of the team can lend powerful external credibility to your narrative.
Engaging stakeholders also provides social license and capital for your cause, making it hard to ignore or dismiss your asks and objectives. However, support is not meant to be transactional, instead, our outreach is based upon sincerity.
Communities are deep and the stakeholder landscape is complex. State understands the unique dynamics across diverse regions ensuring outreach is patient, authentic, and purposeful.
Partners
State, in partnership with the planning experts at King Consultants, offers public affairs and land use planning and development consulting services that caters to diverse types of land use in municipal development applications across the Greater Toronto Area
Clients
647-990-8720